Honda buyers are a diverse group of people. People of every income level, gender, religion, sexual orientation, race, and every other demographic buy and lease new Honda vehicles. First time drivers love Honda cars trucks and SUVs for their reliability. Families love Honda vehicles for their versatility and affordability. But the reality is because new Honda cars, trucks, and SUVs appeal to such a wide range of buyers, Honda R&D Teams must make every effort to ensure that the vehicles they create are versatile. And they do just that.